When I purchase a product that solves a problem of mine I’m going to promote that product. What that means is that if you read a review on my site and that merchant has an affiliate program I will be paid a commission when certain conditions are met.
However, if a product fails to meet my needs I will write a review and tell everyone how awful the product is and why it failed to meet my expectations. In those instances I will not be paid a commission due to the fact that I don’t want to make a commission on a product that I do not believe in.
Why am I Telling You This?
The FTC thinks consumers are nincompoops! They believe that people in general are not smart enough to notice the difference between a real review and a fake review posted online by dishonest affiliate marketers trying to make a quick buck. The FTC assumes that I’m willing to sell my reputation for an affiliate commission. I would never do that, but I have to inform you of this to cover my butt.
Disclaimer
The opinions expressed here on the website www.BuildBrandBelieve.com are that of myself – Rick R. Duncan – as free thinking open-minded individual. The views do not reflect the views of any former, current or future employers or employees of mine.
A Richmond, VA based Internet Marketing Strategist, WordPress Developer, Photographer, Cyclist and founder of RVA Media.